You never know who you’ll meet on the back roads of Florida. On a recent land trek across our great state, just outside Tallahassee near the Georgia line, I passed what can only be described as a moving artifact—something between frontier ingenuity and modern-day [...]
Over the last few weeks, we have intentionally allowed the dust to settle. We know growers across the State of Florida are reeling from the unprecedented cold weather that swept through our region — from south of Lake Okeechobee to north of Orlando. Whether [...]
At Moonbeam Land Company, our work begins with understanding the land and the forces shaping its long-term value. Nowhere is that more important than in Florida’s citrus regions, where landowners are navigating a period of transition. Florida’s Evolving Citrus Landscape Citrus has long defined [...]
Friday the 13th has a way of bringing out old superstitions—and in the land business, we hear a few of those too. Over the years, many Florida landowners have come to us with assumptions about the market that simply aren’t true. Most of them [...]
At MoonBeam Land Company, our role is straightforward: help Florida landowners and buyers make better land decisions—not just on price, but on outcomes. One area where we are seeing real, measurable impact today is IRS Section 180. When implemented correctly, Section 180 can materially [...]
In a state as complex and dynamic as Florida, land is unlike any other asset. It carries history, livelihood, legacy, and opportunity — and it demands a level of expertise that goes far beyond a traditional real estate transaction. At MoonBeam Land Company, land [...]
I first encountered the Orange Theory in 1999, when it was described by Jay Cohen while he was teaching negotiations at the Crummer Graduate School of Business at Rollins College. Since then, I’ve genuinely lost count of how many times this framework has saved [...]
Florida’s land market is entering a more measured phase — and for those paying attention, that shift is creating clarity. After several years of aggressive activity, rising interest rates and tighter capital have caused many buyers and sellers to pause. While some see uncertainty, [...]
Where Does “MOONBEAM” Come From? People ask us this all the time. The answer takes us back over 100 years — to a 1920s citrus label, a family legacy, and the land that shaped it all. A Legacy Written in Florida Soil My family [...]
Each red star on the map below represents a closed transaction completed by John A. Evans, Sr. and MoonBeam Land Company over the last 16 years. From the Okeechobee to West of Tallahassee, from the Gulf to the Atlantic, this is a visual snapshot [...]
